# Media Kit

Summary of RFY’s brand assets and how to use them.

**Link:** [**Media kit**](https://www.notion.so/RFY-Request-For-Yield-24812c255c8a804b8a4bfdf3428fc6b6)

{% embed url="<https://www.notion.so/RFY-Request-For-Yield-24812c255c8a804b8a4bfdf3428fc6b6>" %}

***

### Content summary

1. [Logo & Wordmark](#id-1.-logo-and-wordmark)
2. [Typography](#id-2.-typography)
3. [Color Palette](#id-3.-color-palette)
4. [Brand Enquiry](#id-4.-brand-enquiry)

***

#### 1. Logo & Wordmark

**1.1 Primary Wordmark**

The wordmarks shown below are to be used across any RFY related media. It is suggested to use these backgrounds, in order to maintain consistency with our brand palette.

<figure><img src="https://882061702-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkn2lMOb5kQIxJ8PDO0gi%2Fuploads%2FLZK24iZZth5WUCxkmyvA%2Fimage.png?alt=media&#x26;token=06acc7f5-2948-4a73-bedb-633951b7afba" alt="" width="375"><figcaption></figcaption></figure>

**Primary Wordmark**

[PNG Format](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/f9ecc691-e18e-49f4-b2fa-f74cc864e1db/RFY_Logo_Primary.png?table=block\&id=24912c25-5c8a-80f6-9c82-dcaa4ca0c645\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=Qs5R0rr2o-xJEPDXgJymaG8HOX-IEjU-Q-iP8lrhqpU\&downloadName=PNG+Format.png)

[SVG Format](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/bd724173-5cb1-48c7-8f83-0e15ff716951/RFY_Primary_Wordmark_\(Social-Dark\).svg?table=block\&id=25012c25-5c8a-80aa-9ab6-ff8ed5b519cf\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=FYJEg3lhGNlHwc19wPodol8HYfTbpIGaOJCbZ8Iy3hw\&downloadName=SVG+Format.svg)

Click on the above link(s) to download

<figure><img src="https://882061702-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkn2lMOb5kQIxJ8PDO0gi%2Fuploads%2Fceqrb2IxENIZt3pPIBSV%2Fimage.png?alt=media&#x26;token=825be0cd-9520-4200-9433-ec1bc5ce3a32" alt=""><figcaption></figcaption></figure>

**Alternate Wordmark**

[PNG Format](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/f18ce55e-cf36-496a-b800-a6fb40b1c09b/RFY_Logo_Secondary.png?table=block\&id=24912c25-5c8a-8022-8dfb-c2a85661e126\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=6cn24_dhWL5FJQol_OqC5TeyvzJzlhPn7LTaj-fVhGM\&downloadName=PNG+Format.png)

[SVG Format](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/58d4a6af-d052-41e2-8dd2-b5f7f00127c7/RFY_Primary_Wordmark_\(Social-White\).svg?table=block\&id=25012c25-5c8a-80a4-9159-ef581d11f95d\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=JNMar9fZ_WGpd-vFu1o0dEc2Qia-oRqA1dsghSIOXFE\&downloadName=SVG+Format.svg)

Click on the above link(s) to download

**1.2 Logomark**

The logomarks shown below are to be used across any RFY related media. It is suggested to use these with their respective backgrounds, in order to maintain consistency with our brand palette.

<figure><img src="https://882061702-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkn2lMOb5kQIxJ8PDO0gi%2Fuploads%2FcgpoJ3RWuj6UY9JYACF2%2Fimage.png?alt=media&#x26;token=15ee8fbf-52a3-4eb3-8813-320b90bc88f7" alt=""><figcaption></figcaption></figure>

**Primary Logomark**

[RFY Logo\_Primary.png](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/f9ecc691-e18e-49f4-b2fa-f74cc864e1db/RFY_Logo_Primary.png?table=block\&id=24b12c25-5c8a-80f9-9791-ff7e1a499f3a\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=NWPwsxKvlaxiSQm1CeKEn2C6Gt4tDanRAAYQl6rJo6Q\&downloadName=RFY+Logo_Primary.png)

[SVG Format.svg](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/a2450ac8-ef9b-4999-b164-72089d8887fe/RFY_Primary_Wordmark_\(Social-Dark\)_copy.svg?table=block\&id=25012c25-5c8a-80ec-a3eb-c62a922e0b6e\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=tptnC5PmQOt4Ltpi_C6Ch1X6WSDQrRSYRHFeXSr62HY\&downloadName=SVG+Format.svg)

Click on the above link(s) to download

<figure><img src="https://882061702-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkn2lMOb5kQIxJ8PDO0gi%2Fuploads%2FCHpEKEYP9SBn2iAXVhZs%2Fimage.png?alt=media&#x26;token=1dc82224-f9ca-4402-8f0b-2171aad0e69d" alt=""><figcaption></figcaption></figure>

**Alternate Logomark (Transparent BG)**

[RFY Logo\_Secondary.png](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/f18ce55e-cf36-496a-b800-a6fb40b1c09b/RFY_Logo_Secondary.png?table=block\&id=24b12c25-5c8a-806e-b048-ffda21cacc30\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=hbvzxdJ-tI9kb4ZKHzCrcm_2jTnTU6KE5Ky7ah_H8_o\&downloadName=RFY+Logo_Secondary.png)

[SVG Format.svg](https://file.notion.so/f/f/ad312c25-5c8a-8145-80d1-0003754e8e21/2ea25521-c509-41ac-9f74-ca64f50ffb42/RFY_Primary_Wordmark_\(Social-White\)_copy.svg?table=block\&id=25012c25-5c8a-8079-b8c3-d34a08cf4dd8\&spaceId=ad312c25-5c8a-8145-80d1-0003754e8e21\&expirationTimestamp=1762214400000\&signature=YFadaBcBBcl_z5DLoj_a17PVbhgcv4BZOD4fd51i06U\&downloadName=SVG+Format.svg)

Click on the above link(s) to download

***

#### 2. Typography

Primary typeface

* **Montserrat - ExtraBold**

Download: <https://fonts.google.com/specimen/Montserrat>

Secondary typeface

* OpenSans - Light
* **OpenSans - Bold**

Download: <https://fonts.google.com/specimen/Open+Sans>

<figure><img src="https://882061702-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkn2lMOb5kQIxJ8PDO0gi%2Fuploads%2FelaDqTuljdVG70SKnKAO%2Fimage.png?alt=media&#x26;token=9a4d0ab1-a5af-496d-9c2a-c487e321ae42" alt=""><figcaption><p>The above fonts can be used for internal and external communications, including Social Media.</p></figcaption></figure>

For builders, our dApp uses a separate digital font system:

* SF Pro
* SF Pro rounded

Builders can request access, for our dApp fonts.

***

#### 3. Color Palette

The below color palette represents all aspects of RFY Finance.

The first two color rows are used in all pages under RFY’s general mode.

<figure><img src="https://882061702-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fkn2lMOb5kQIxJ8PDO0gi%2Fuploads%2FrtgaueD1umYtNYwdNKHy%2Fimage.png?alt=media&#x26;token=1774d515-e407-4480-b92a-627faf3afca2" alt=""><figcaption></figcaption></figure>

The last row in the above palette are used in RFY’s Meme marketplace pages exclusively.

For social media usage, You can use the following HEX codes:

→ Standard Colors:

* Standard Black - Primary Background color

  **#111111**
* Standard Gray - Secondary Text color **#AAADB2**
* Standard White - Primary Text color **#FFFFFF**

→ RFY Colors:

* RFY Green - Accent color **#00DA8E**
* RFY Blue - Yield color

  **#0095FF**
* RFY Red

  **#FF0048**

→ Meme Colors:

* Meme Green - Meme Accent color

  **#80FF00**
* Meme Blue - Meme Yield color

  **#00BBFF**
* Meme Bearish - Bearish

  **#FF0048**

***

#### 4. Brand Enquiry

We are currently present on the following Social Media platforms:

* [X](https://x.com/casedotfun)

If you would like to reach us for any other brand enquiry, please contact us on:

* Email: <tz@case.fun>